Built on set, not in a boardroom.
JPX Desk started as the back office of JPX Studios, a photo and video studio in New York. It still runs every booking there.
A studio loses bookings in the gap between yes and paid.
A client from another time zone writes on a Sunday. By the time the quote, the contract and the invoice have gone back and forth, they've booked someone else.
We looked at the all-in-one studio tools. They wanted us to design forms, pipelines and portals before we could send a single proposal, and they still left the money a few emails away. So we built the opposite: a desk that already knows how a studio works, turns an inquiry into a paid booking in one link, and lets an AI do the typing while a person makes every call.
Everything in it is there because studio work needed it. Risk flags exist because studios get asked to pay someone else's crew through their invoice. Ranked holds exist because two clients want the same Saturday. Follow-ups stay in the client's own thread because that is where clients look.
Four rules we build by.
They're also why some features you'd expect aren't here.
A person decides
Software and AI suggest. The owner approves anything that reaches a client or touches money.
Fast to paid
Every screen is judged by one question: does it get the client from inquiry to paid sooner.
Fewer settings
Good defaults beat endless customization. If a choice can be made well for you, it is.
Only what happened
No forecasts and no vanity metrics. Numbers show money that landed and work that's due.
Eight months of real bookings.
Each release shipped because the studio needed it that week.
A personal ledger for the studio's payments across its businesses.
The first proposal generator, a client list and the studio's mailboxes in one place.
A new name, a domain of its own and a desk that runs the whole studio.
Email campaigns, audiences and a lead form with source tracking.
The flat redesign, the calendar, signing and paying on one page, invoices and bank transfer.
The inquiry list and the brief, notifications, and a secure sign-in for Claude.
Multi-day jobs, date options, ranked holds, the crew roster, sequences and the cold-email queue.
Rules every AI reads first, automatic intake from the inbox and spam held instead of lost.
From one studio to many.
The next step is opening JPX Desk to other studios, each with their own login, their own inbox, their own Stripe and their own AI. The first ones will be set up by hand, with us.
Made in New York by JPX Studios.
If you run a photo or video studio and the business side takes more of your week than the shoots, we'd like to hear from you.