JPXdesk
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Product

Everything a studio runs on, in one desk.

Ten parts that share one set of data. Read top to bottom, it's the life of a booking.

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HomeInquiriesProposalsClient pageCalendar
Home

One screen that says what needs you.

Home opens on the month in four numbers, then the short list of things waiting on you: an inquiry with no reply, a proposal nobody opened, a date option still unpicked, a gallery due this week. When it's empty, it says so.

Needs attention

4Example data
SL
Spring lookbook
Inquiry · waiting 3 hours
Reply
RO
Restaurant opening
Proposal · not opened yet
Check in
AA
Album artwork
Pick pending · 2 options
Options
TH
Team headshots
Deliverable · due Friday
Mark delivered
When there is nothing here: "Nothing needs you right now."
  • Earned, Owed, Proposals out and Left after expenses, for the month
  • Awaiting payment, recent activity and new mail below
  • Search everything with ⌘ K, clock in with ⌘ I
  • Installs on iPhone as a Home Screen app
Inquiries

Every lead, from every door, in one list.

Website forms, the studio inbox, a forwarded email, a DM you log by hand. JPX Desk reads the inquiry inbox every few minutes and turns a stranger asking about a shoot into a lead. One record per person, however many times they write.

Inquiries

3 waitingExample data
SL
Spring lookbook · May 14 and 15
Studio · 40 looks · web and social
26h
WD
Wedding film · August
Upstate · 120 guests
5h
PL
Product launch event
Manhattan · 3 hours
40m
··
Grow your followers today
Held as spam · Not spam?
Spam
  • A reply timer on every lead, red after 24 hours
  • The Brief: dates, venue, guests, budget and usage, read from all of their messages
  • Suspected spam is held, never lost. A message that names a shoot and a date is never held
  • Risk flags for known scams, like paying someone else's crew through your invoice
Proposals

Paste the email. Get the proposal.

The proposal writer reads the client's email or the lead's brief and drafts the whole document: sessions, line items, deliverables, usage and terms. Then it checks itself. Your clauses come from a library you can lock, so the terms never drift.

Proposal writer

from a pasted emailExample data
"…two day lookbook in May, around 40 looks, natural light, images for web and social…"
Read the email and the brief
Two studio sessions, May 14 and 15
Line items add up to the price
Usage clause and portfolio release added
House writing style applied
DraftSentSignedPaidLost, with a reason
  • Multi-day jobs, date options, add-ons and package-only pricing
  • Five document themes and a PDF export
  • Versions with a plain summary of what changed
  • Expiry with one-tap Extend 7 days or Send revised version
  • View tracking: Viewed 3 times, or Not opened yet
  • An internal crew and costs panel with live margin, never shown to the client
Client page

Sign and pay without an account.

Your client gets one short link from your own mailbox, inside their original thread. The page carries your studio's name and logo. They read it, pick a date, sign and pay, all on their phone.

What the client sees after paying

Example data
Confirming your paymentDeposit paidBalance duePaid in full
Signed copy
PDF with signing ID
Receipt
Sent by email
Invoice
JPX-2026-0142
Calendar
Add to calendar
  • Typed or drawn signature with explicit consent
  • A record of name, email, device, time and a SHA-256 of the exact version signed
  • Card and Apple Pay through Stripe, or bank transfer when you allow it
  • A balance link created on its own once the deposit lands
Calendar

Hold the date before you lose it.

A lead's dates become tentative holds, ranked first, second and third when two clients want the same day. Holds expire on a timer and never leave JPX Desk. Bookings go to your iCloud calendar and update as the job is signed and paid.

October

Holds and bookingsExample data
M
T
W
T
F
S
S
1
2
3
4
5
6Booked
7Booked
8
9
10Hold · 1st
11Hold · 2nd
12
13
14
15Sent
16
17
18
19Due
20
21
Solid is booked. Outline is a sent proposal. Dashed is a hold.
  • Every day of a multi-day job, logged hours, deliverables and holds on one month
  • Synced with your iCloud calendar over CalDAV
  • Clients are told when their date is on hold, challenged or released, once you approve
  • Conflict alerts when two jobs land on one day
Mail

Your studio's mailboxes, finally in one place.

Every inbox you run, side by side, with search across all of them. Replies and forwards go out in the client's existing thread and look exactly like mail you sent from your own computer.

All inboxes

4 mailboxesExample data
AM
Re: Spring lookbook
Perfect, the 14th and 15th work for us.
Lead
ST
Payment received
Deposit for Brand campaign video
$ due
KD
Wedding film question
Do you travel upstate?
Add as lead
··
SEO for your website
Looks like spam
Spam
  • Three panes on the desktop, a reading view on the phone
  • Saved replies and Cc and Bcc
  • Lead and $ due tags on the messages that matter
  • Add as lead from any email
Finance

The books keep themselves.

Stripe payments, cash, Zelle and checks all land on the job they belong to. Income by source, expenses one-time and recurring, invoices numbered for you. Charts show what happened, never a guess at what might.

This month$18,240
Expenses$5,625
Best monthAug
Win rate64%

By source

Example data
Income only. Every series is a shade of one ink.
  • Several business entities, each with its own ledger
  • Recurring costs normalized to a monthly burn
  • Deposit and balance invoices, with a yearly export
  • Zelle alerts from your bank matched to the right proposal, with Undo
Clients and crew

Know who you work for and who you hire.

Each client has one record with every proposal, payment and email. The roster is the address book of people you hire: roles, rates, jobs and what you have paid them. Put crew on a proposal and the margin updates as you type.

Crew and costs

internal onlyExample data
DP
Director of photography
2 days · day rate
$1,800
HM
Hair and makeup
2 days
$1,100
AS
Assistant
2 days
$600
Margin 45%
  • Favorites and Do not book
  • Double-booking warnings across jobs
  • A margin floor alert, 30% by default
  • Crew names never appear on anything a client sees
Marketing and outreach

Reach out like a person, at a person's pace.

Campaigns for the people who already know you. For new ones, lead lists, timed sequences and a cold-email queue. Every cold email is written for one person, approved by you, then sent from your mailbox at a random time inside your send window.

Outbound queue

today · cap 20Example data
EA
Event agency, creative lead
Approved · scheduled
10:17 AM
BR
Beauty brand, marketing
Approved · scheduled
11:42 AM
RS
Restaurant group, events
Draft · waiting for you
Review
··
Already a client
Stopped on its own
Skipped
  • A template gallery and results by link, with real unsubscribe and suppression
  • Sequences in business days that pause themselves on high bounce rates
  • A daily cap, a ramp, a dry run and a kill switch
  • Stops on its own when someone replies or becomes a client
Notifications

Told once, at the right moment.

A bell for the desk and push for your phone: a payment landed, a proposal was opened, a new inquiry arrived. A short summary lands at 8 every morning. Quiet hours hold the rest, except money.

Needs you

Example data
$
Deposit paid
Brand campaign video · just now
Paid
··
Proposal opened
Restaurant opening · 2nd view
Opened
··
New inquiry
Wedding film · August
New
"Nothing yet. Payments, problems and new inquiries will show up here."
  • Per-event switches for email and push
  • Snooze, and swipe to clear with Undo
  • A clock for billable hours, with backdating
  • Nine settings sections and a search across them
Follow one booking end to end
Early access

Built for one studio first. Opening to a few more.

JPX Desk runs every booking at JPX Studios in New York today. We're bringing on a small group of photo and video studios next.

Request early access